What is SMO?

What is social media optimization (SMO)?

Social media optimization or SMO is not a new term or a new method, far from it. As Wikipedia's SMO definition says, since 2006, search engine marketing company Danny Sullivan first used it, Rohit Bhargava developed his five SMO rules, which at the end of this article And has made recommendations on the scope of SMO activities more widely.

Because many companies are now engaged in social media marketing, SMO is the logical next step to improve the efficiency of social media marketing. So I think it's interesting to see SMO's marketing staff - it's a narrow idea about optimizing integration with the site, which is primarily related to SEO, or a broader view?

What do you think of SMO?

These are the result of voting - thanks to all those who vote! The results are very interesting, if very uncertain! Respondents said SMO was involved in the analysis and improvement of all social media marketing campaigns (40%). But not far from the use of social media to support SEO (31%) - the range is much narrower. 

Surprisingly, the integration of social functions into a website and encouraging visitors to the site was rated so low. SEO, SMO training and services can be provided at a low rate. So what can we get from it? I will be guided by all those who decide to vote, and they are interested in a wide range of improvements in social media marketing, where SEO is only part of it.

It is clear that you need to incorporate SMO goals and activities within your organization, or carefully define your agency services.